Saturday, February 25, 2012

Publishing Your App in the Market, App Store and App World

Are you planning to develop application for Android, or iPhone or Blackberry? Recently I have had the luxury to observe the differences  between Google's  Android Market, Apple's App Store and Blackberry's App World. My observation is from direct experience in publishing applications to each platform.

The Android Market is the most open. As long as your apps satisfy their basic requirements, it gets publish. It's also the most friendly in getting your apps advertised… its Google's main business after all to make money in advertising.  The process of publishing application, advertising and monetizing is very easy that I am convinced my 9 year old daughter can do without assistance. The AdMob advertising works wonders, getting our app widespread impressions at a single click, so far within a day of getting our personal safety and security app called Yelpz, we got over a thousand installs… Amazing!

The App Store I think is the most strict, they really review your app into the tiniest possible detail. The first time we submitted our Customer Experience Management app called GEOptimA to the App Store they came back with 2 comment on 2 items that we missed based on their definition of what's possible and not, and to that end of those is simply a very tiny mistake inside the source code that calls for it to run in the background. I am impressed by their thoroughness.  After a change and upgrade on capabilities it took them 3 days to approve the revised app.

Now App World gives you the least friendly experience. After the app (GEOptimA with SOS monitoring) was uploaded to the App World, there was no feedback for 3 weeks then suddenly the app was approved. It gave the impression that they simply took the time to wait then approved. I also have difficulties finding ways to promote the app in the Blackberry App World… I guess maybe because I do not use a Blackberry phone since their service is not available in Sweden…

I can't say much about Microsoft Phone, since we are still finalizing the app for publications, I would like to see they are being bench marked with Google's Android.. The phone interface is nice though…a but rough on the edges but comparable to Android or iOS.

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