Friday, June 15, 2012

Enhancing Customer Experience

For a Customer Experience Management solution to be truly complete it must include a way to enhance customer experiences. In the past customer experience as perceived by network operators can be enhanced by optimizing network performance for voice, however this is no longer true, especially in the Western world where smart phone penetration has exceeded 60% of all mobile phones sold. In this growing world of OTT applications, traditional voice services, usage and revenue are diminishing very fast. Data is the killer application.

Operators are now changing the way they bill their subscribers for usage plan and this trend is moving Eastward. Last year the most smartphones shipments are to China. It's only a short matter of time before the entire population of this planet will all be having smartphones. As a service provider would you like to be left out? Of Course Not! The time is now to care about actual customer experiences on actual customer devices. Gone are the days of perceived quality or simulated experience, it is now the time of actual and real-time customer experiences. Customers want excellent services right here right now.

Enhancing customer experiences on their mobile devices can be done in various ways. In DingLi-AmanziTel's little world customer experiences can be monitored using native device apps, embedded device apps, deep packet inspection and network recordings while enhancing customer experiences are through device applications that promotes better interaction between customers and their service providers. This includes enablers that ensure services are available even when delivery of that service is not possible, applications that allows customers to send feedback that are pro-actively attended to  by the service provider, and providing offers that are actually meaningful to the customer.

In the West customer is King, in the east customer is like God. Its about time to care about actual and real time customer experience, its the future.

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