How to gamify a boring customer service app?

Enabling mobile service providers to empower their customer services  in delivering the most effective customer care services in the world is the easy bit. The biggest challenge is how to make such service delivery adopted by users. One strategy is through the use of mobile applications. Most if not all mobile service providers today already have mobile applications and already deliver some form of customer service through mobile applications, now how can you add value in order for the application and service to be constantly used by mobile customers? In the world of mobile application other than delivering the right features gamification strategies are being employed to get users to use the application like they do with games, to be used a lot, make it engaging, make it satisfying, make it addictive.

So how do do that on boring mobile services?

One way that  is done in every industry but most importantly in retail and travel is loyalty program. So adding a component of a loyalty programs to customer service can in theory encourage users to use the service more. The truth is most if not all loyalty program are only used when it is needed, for example when shopping or traveling. So the next challenge is how to make a loyalty program engaging enough for users to use it at least 3 times a day…

Other than a loyalty program what can be implemented by a mobile service operators what can be done? Can it be any of this suggestions?

• Personalization
• Share location
• Share results in social media
• Add friends
• Send messages to other app users
• In app purchases
• Send gifts
• Chat
• Wall Post
• Transfer loyalty credits
• Promotions
• Recruit users
• Game
• Credits for using operator services