Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts

Saturday, July 5, 2014

Limiting frustration caused by mobile networks

When using our mobile devices, how many of us have become frustrated that the services provided are very slow, especially when using social media? Consider the horror of chatting to a friend or worse your impatient teenage child and your message are being delivered minutes later if not hours later. To avoid such frustrations applications that can tell you how good the services being provided would come in handy. Here comes  several apps that enable mobile phone users to determine whether services provided at a particular  location by a particular mobile service provider is good or bad. And with the option to share such results in social media a user can notify their friends what to expect, lowering the amount of frustrations being experienced. Is such an application useful for you?

Thursday, March 13, 2014

Preventing planes from going missing ever again

The search for the missing Malaysian airlines plane is still ongoing several days after the plane disappeared from radar view. Could such a difficulty be avoided in the future? Various aviation experts have their own theories as to what has happened to the plane and what can be done to prevent such an anomaly from occurring again. Now the question is "can the issue of not being able to locate a plane be avoided in the future by using commercially available technologies today?". The answer is YES, with mobile devices.

As you know most Smart phones or devices are GPS enabled and such GPS coordinate or location can be made available by the device, for example to Google if it has Google service installed or to any other application that ask for location. If all airlines follow the example of Qatar Air on their 787 fleet where mobile services and WiFi services are available then it would have been easy to find the last known location of the plane even if it went out of radar range. But How?

Let's follow the thought of an individual who would board a plane with mobile service or WiFi service enabled. The person will then turn on his mobile device  on board, connect to the internet, use social media telling his friends how cool it is to be able to do that while in  flight. He might even send and SMS  or make phone call. All those activities can be location tagged, either stored on the phone or sent to a server somewhere depending on which application runs on the phone…

If such device for example has a customer experience agent such as Geoptima then the last known location of that device will always be available. Of course with just one device active or connected it is still an inaccurate location, but imagine what if all passengers use their devices… we can then look into history which of those device has last sent a location and where, in that case it would have been possible to know where the missing plane is and not spend millions of dollars and countless man hours in searching for its whereabouts.

If only we can contribute on our own little way to the world then at least we can help people and save tax payer's money…. To do that we will have to convince mobile operators first on its value but perhaps it is possible to provide such capabilities directly to consumers for free as part of our Corporate Social Responsibility program….

I am in Egypt, and I was hoping that the country has changed after several changes in its leadership. But sadly it has gotten worse. On my way to check-in for my flight I was met by a greeter asking to help... so I played along, I noticed he knew all the security guys in the airport, so every security check point he asked me to give money to the security guy (well I think he pocketed most himself). So I passed 2 security checks without being checked, not even going through the Xray machines... This is so rampant that anyone can smuggle anything outside the country without being checked for just 10 US$... Just imagine you can make a plane disappear for only 10$....





Wednesday, October 2, 2013

CEM Asia... the conference proper

I am attending the CEM Asia which was kick started by Dr. Brendan French introducing speakers during the event.  Andrew Sidwell of DBS improvement team talked about putting people first. The DBS journey started in 2010 changing the culture of 18000 people to focus on customer value.  The journey is expected to be completed in 2020 that will put DBS in the forefront of customer centricity evolving from a product centric organization with the objective of being the Asian bank of choice for the new Asia. The keys of their improvement program are the Big 6, Process, Sponsor and Skill sets.

Michel Mucci presented an eBay case study on how to leverage Social Media to enhance customer experience. He highlighted the importance of moving from traditional to social customer experiences embracing 1 to many and as a company have a purpose why use social media. And to suceed with a social media strategy companies should  consider people, process and technology.

Michael Van Woudenberg of Oracle talks about focusing on customer journey and life cycle to drive better customer experiences. The strategy on customer experience are influenced by the movement of consumers to mobile and social while at the same time wanting consistent experiences on various channels.

Dr. Brendan French presented  a case study from last to best bank in Australia through customer surveys using CSI. He presented the importance of executive ownership, singularity,  service recovery, re branding, leadership focus as the key factors in taking the  Commonwealth Bank of Australia to be the best bank in Australia in its 101st year of existence.

Categorizing customers is the key for Dubai airport on embarking on a customer centric transformation.  Having no ownership of its customers have the challenge to have a common denominator and not individual brands.

Louise Long talked about delivering consistency across multiple channels.  Their Cx program is driven all the way from the CEO. Brand management is all about what it does not what it says, the brand is defined by the customer experience. The experience is all about architecture and design.



Friday, October 7, 2011

Working with HUGE Data Volumes

With the advent of high speed mobile broadband, comes the intricate problem of handling very high volume of data to be used for network management and optimisation. It is common to have 20 TB of network or probe recordings everyday, the question is how do you process and analyze this large volumes of data to be useful? It is a known fact that even the vendors of test and measurement equipment that supplies the systems to capture and gather this data cannot cope with the volumes in terms of processing, analysis and reporting. Now considering that you add to that all other data sources that can be used for network management and optimization such as drive testing, call records, event records, performance counters, probes, provisioning, customer support and complaints… how do you handle all this to make the most out of it?

It’s simple really, we have the answer and have proven that it is possible to handle such a high volume of data easily and very fast, it is forgetting about schema’s and tables. When we design a solution we do not think of reformatting data instead we simply keep the same formats as they were in their original form, so we end up with several data formats being loaded into our systems. Why is this effective and efficient, firstly we do not need to convert and store the data in its new format. Secondly the original format where it was created is probably the best for this data since the vendor would have spent several man years to get it right for their equipment. And lastly, we simply have clever solutions...

OK the last part was pushing it too much as a sales pitch, however it is fair to say we think differently than most companies in our field and industry and we have proven that it works well.