In this day and age a good customer experience translate to happy customer and consequently loyal customer. With loyal customers any company can enjoy and reap the rewards of high profit margins, almost no churn and ever growing customer base…. Want a proof? Think Apple… as a shining example.
Customer happiness of course starts from good products and services that customer wants, desires and actually use. Remember how the iPod change the music industry forever, or how the iPhone have changed the way we use our phones and more importantly how it changed our lifestyle all together.
Most customers today, even the ones that hardly spend a cent for mobile services are very demanding. If they ever need to contact customer support they do not want to wait long for issues to be resolved, more importantly they actually do not want to experience any issues either from the services they get using the mobile network nor from their own devices. Customers are kings and queens, they want to be pampered, treated like royalty and get the best of everything. Just imagine if customers issues can be resolved without any of them complaining, or that they can simply press a button to notify customer support of their issues with the confidence that it can be solved in no time.
A good Customer Experience Management (CEM) solution facilitates for better delivery of services and enhancement of services where they are needed and when they are needed. It helps ensure optimum performance of both network and services delivered to consumers. More importantly a good CEM solution helps service providers adapt to the new AppEconomy age, to ensure that services are delivered and at the same time assure shareholder value.
Customer happiness of course starts from good products and services that customer wants, desires and actually use. Remember how the iPod change the music industry forever, or how the iPhone have changed the way we use our phones and more importantly how it changed our lifestyle all together.
Most customers today, even the ones that hardly spend a cent for mobile services are very demanding. If they ever need to contact customer support they do not want to wait long for issues to be resolved, more importantly they actually do not want to experience any issues either from the services they get using the mobile network nor from their own devices. Customers are kings and queens, they want to be pampered, treated like royalty and get the best of everything. Just imagine if customers issues can be resolved without any of them complaining, or that they can simply press a button to notify customer support of their issues with the confidence that it can be solved in no time.
A good Customer Experience Management (CEM) solution facilitates for better delivery of services and enhancement of services where they are needed and when they are needed. It helps ensure optimum performance of both network and services delivered to consumers. More importantly a good CEM solution helps service providers adapt to the new AppEconomy age, to ensure that services are delivered and at the same time assure shareholder value.
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