In my previous blog I mentioned how we in telecoms have progressed throughout the years in determining subscriber experience. Now comes a much challenging task, how do we use all this sources to improve customer experience, network performance and ultimately the financial benefits of the network.
The first and hardest challenge here is how to support all data sources, secondly is how to correlate all data sources so they can be combined and makes sense together, thirdly is how to extract valuable information, analysis and reports out of the combined and correlated data. Lastly is how do you then use the data to improve customer experience, network performance and financial benefits.
Each and every data source there is almost a different vendors, not even the system vendors like Ericsson and Huawei have all the solutions. Outside of the system vendors there are a few companies that might have a complete solution such as Tektronix and more recently DingLi, a fast growing player in this field that have drive testing, autonomous testing, probing solutions, device testing, test handsets, mobile agents and supporting for recordings from system vendors. But how do you address the challenges presented by such numerous data formats, high volumes and continuously being created. Storage in itself pose another set of challenges.
The solution to the challenge lies into having a common platform that can support all this data sources, correlate and combine them then generate analysis and reports. Of course it should not stop there it should also be able to do automated diagnostics and generation of the most optimum solution to improve customer experience and network performance. Financial benefits to the operator comes when subscribers are happy and satisfied… they will stay with the same operator and most likely be tempted to increase their usage, especially with so many cool applications for various mobile devices….
In our own little world we have a solution called the Wireless Explorer…
No comments:
Post a Comment