Tuesday, December 13, 2011

Blogs and Customer Engagements, do they go together?


With short flights recently it was not convenient to write blogs, somehow my blog writing time is associated to the flight durations I have on my trips. The longer the flights, the more opportunity for me to write blogs. Perhaps I simply ran out of things to do in the plane…. The suite in A380s, is a must try in the sense… more things to do while flying.

I would normally fly economy extra on long distance trips since the cost is a lot less compared to business class, while the leg room are good enough. However the seats are still the same like in economy and so is the service… Now I wonder if that additional 100$ on a 12 hour flight is a money well spent or it better to fly business and pay 1000$ more? I seem to have found the answer in a recent flight to Jakarta.. If the plane is full then there is no advantage in economy extra since shoulder room is still too small while the seat don’t recline more than 110 degrees…. I can tell you it’s a very painful especially if you spend 7 hours of the flight working or using a laptop and the other 5 hours eating and trying to fall asleep.  And with meetings right after a long flight it’s a hard thing to repeat. Of course we cannot all fly business class due to the high cost… but then again airlines should improve creature comfort a little bit, giving us a much better customer experience…..

Mentioning customer experience, the best measure I think is directly from how the customer feels during that time and not a survey afterwards… since us being humans tend to amplify or tone down our experiences based on our mood at the time we are asked of the experience. Now if we apply that to telecoms… how soon do we forget the good experience and remember the bad ones?

No comments: